What SEO costs in The Hague, and the English-speaking market most local sites ignore
We compared published Dutch SEO prices in euro. Then we look at what makes The Hague unlike any other Dutch city: embassies, international courts, more than 200 international organisations and the families who come with them, a large, well-paid community that searches in English, while most local businesses only speak to them in Dutch.
The short answer
Dutch SEO prices run from about €500 a month with a freelancer to €1,500 to €3,500 with a small-business agency, and the average Dutch SME spends €1,000 to €2,500 a month, almost always excluding 21% BTW.
But in The Hague the better question is which language your customers search in. If you serve internationals, an English presence done properly can win searches that most of your Dutch competitors are not even competing for, which can make it cheaper to rank, not dearer.
Ready to act on it? See how I help businesses in The Hague reach internationals in English, with an audit from about €255 and no minimum term.
Published Dutch SEO prices, side by side
Few providers in The Hague publish their prices, so this table uses Dutch providers and guides that do. All figures in euro, excluding BTW.
| Provider | Published price | What that covers |
|---|---|---|
| Volt Audit | ~€255 to €740 audit ~€785 to €2,175/mo | US$295 to $850 and US$900 to $2,500. Invoiced in US dollars. No minimum term, English-language SEO, and you can start with the audit alone |
| Searchlab Focus package | From €1,500/mo | Amsterdam agency, cancellable monthly |
| Dutch freelance SEO specialist | €500 to €2,500/mo | Typically €60 to €100 an hour |
| Dutch SME SEO agency | €1,500 to €3,500/mo | Typically €85 to €135 an hour |
| Dutch enterprise SEO agency | €3,500 to €10,000+/mo | Typically €120 to €200 an hour |
| OpsCode full package | €2,295/mo + €3,995 setup | AI search visibility, SEO and content combined, as reported in a Dutch price comparison |
Rates as published or reported, current at the time of writing. Always confirm directly. Our prices are converted at roughly €0.87 to the US dollar; we invoice in US dollars, so the euro figure moves with the exchange rate.
Comparing another market? See our guide to SEO costs in Eindhoven, the other SEO cost by city guides, or the national picture in how much SEO costs.
A whole city of customers searching in English
The Hague is home to most foreign embassies, the International Court of Justice and the International Criminal Court, and more than 200 international organisations, from Europol to NGOs. According to the municipality, international organisations generate around 40,000 jobs, about 11 percent of employment, and the region has the highest concentration of international schools in the Netherlands.
Those people need dentists, GPs, lawyers, accountants, estate agents, removals, tutors and restaurants, and many of them search in English: “English speaking dentist The Hague”, “expat tax advisor Den Haag”, “international family lawyer The Hague”.
Most local businesses answer in Dutch only. That leaves English searches to a handful of businesses that bothered, and makes them some of the most winnable searches in the city.
What doing it properly involves
- Real English pages, not a translation button. Automatic translation widgets do not create pages that rank.
- Correct language tags, so Google shows the English page to English searchers and the Dutch page to Dutch ones.
- An English-friendly Google Business Profile, with services and replies to reviews that internationals can read.
- The words internationals use, such as “English speaking”, “expat” and “international”, which Dutch keyword tools rarely surface.
Two things to check on any quote
- The hours behind the price. Searchlab’s Dutch guide puts packages under €1,000 at around 4 to 8 hours a month, €1,000 to €2,500 at 12 to 24 hours, and €2,500 to €5,000 at 24 to 40 hours.
- BTW. Dutch business services are normally quoted excluding 21% BTW. A €1,500 retainer is €1,815 on the invoice.
The Hague in numbers
The Hague has eight city districts and 44 neighbourhoods, plus the beach resorts of Scheveningen and Kijkduin, and the make-up of each area differs a lot. For local businesses that matters: an English-speaking clinic serving the international neighbourhoods and a Dutch-speaking one in another district are competing for different searches.
What each price tier actually buys
Basic
Under €1,000 a month · 4–8 hoursA technical check, basic optimisation and a report. Rarely enough to build a proper English presence.
Fits: small businesses with Dutch-speaking customers only.
Mid-range
€1,000 to €2,500 a month · 12–24 hoursContent, on-page and technical SEO and some link building. Enough to build and grow a solid English section alongside the Dutch site.
Fits: businesses serving both Dutch and international customers.
Premium
€2,500 to €5,000 a month · 24–40 hoursSerious content and link building across both languages, conversion work and strategy.
Fits: competitive sectors such as legal, property and healthcare.
Enterprise
€5,000 to €10,000+ a monthMultiple markets, large sites and a team behind them.
Fits: large organisations and international brands.
Find out how big your English opportunity is first
Before paying monthly, it is worth knowing what is broken and how many people are searching in English for what you offer.
So start at the other end. A flat-fee diagnosis from about €255 (US$295) shows what is holding your site back and how large your English-language opportunity is, and the report is yours to keep, whoever does the work.
Volt Audit next to the alternatives
Straight comparison, including the rows that do not favour us.
| Volt Audit | Dutch agency | Freelancer | |
|---|---|---|---|
| Typical cost | ~€785 to €2,175/mo, or a ~€255 audit with no retainer | €1,500 to €3,500/mo | €500 to €2,500/mo |
| English-language SEO | Yes, it is our working language | Varies | Varies |
| Commitment | None, month to month | Often a minimum term | Varies |
| Dutch-language content | No, we work in English | Yes | Usually |
| Billed in euro | No, invoiced in US dollars | Yes | Yes |
| Meet in person in The Hague | No, we are remote | Often | Sometimes |
| Buy a diagnosis on its own, yours to keep | Yes, from ~€255 | Rarely | Sometimes |
Three red rows, and they matter. If you need Dutch-language content, euro invoices or meetings in person, a Dutch provider will suit you better, and we would rather say so. What we offer is English-language SEO as our everyday work, no minimum term, and a diagnosis you can buy on its own.
Why a business in The Hague would pick us
- English is our working languageYour English pages are written and structured by someone who works in English every day, not translated as an afterthought.
- We know what internationals search forPhrases like “English speaking” and “expat” that Dutch keyword tools miss.
- No minimum termStop any month. You stay because it works.
- A diagnosis you can buy on its ownA paid report with a video walkthrough, yours whatever you decide next.
- You can test our thinking firstOur free checker gives a rough snapshot in twenty seconds, no form and no call. It is still in development and checks a sample of pages, not a full crawl.
- We will tell you when you need someone elseIf Dutch content or meetings in person matter most, we will say so.
What we charge, on that same scale
Same prices in The Hague as anywhere else, shown in euro at roughly €0.87 to the US dollar. We invoice in US dollars, so the euro figure moves with the exchange rate.
Start here: the free check
€0Our checker follows your links for broken pages and 404s and flags what is costing you visibility. No email needed for the critical issues. It is still under development, so it reviews the page you give it plus a sample of its links rather than crawling your whole site. Think of it as a rough snapshot.
Use it if: you want evidence before you spend anything, including on us.
The diagnosis: full SEO audit
About €255 / €415 / €740 one-offThat is US$295 for under 30 pages, US$475 for 30 to 60, and US$850 for 60 plus. Full technical crawl, on-page review, content gap analysis against your top three competitors, backlink profile, Core Web Vitals, AI search visibility, Google Business Profile audit, an English-language opportunity check, a prioritised action plan and a recorded video walkthrough.
Use it if: you want to know how big your English-language market is before paying monthly.
The ongoing work: monthly retainer
About €785, €1,305 or €2,175 a monthThat is US$900, US$1,500 or US$2,500, matched to how competitive your market is and agreed on the call. No minimum term.
Use it if: you want your English presence built and grown month after month.
If the site itself is the problem: WordPress build
From about €1,480 one-offThat is from US$1,700. Mobile-first, SEO-ready from day one, English and Dutch versions structured correctly, Core Web Vitals engineered in, and 30 days of post-launch support. You own everything.
Use it if: your site only works in one language or cannot be fixed economically.
Before you sign anything, find out where you actually stand
Run the free checker for a quick read on broken links, missing schema, thin pages and AI visibility gaps. No email needed for the critical findings, no sales call. It is a rough snapshot rather than a full crawl, the paid audit is where we go deep.
Where the money leaks
When you should not hire anyone yet
- Your site cannot convert. More visitors multiply a leak. Fix the site first.
- All your customers are Dutch-speaking locals. Then the English opportunity is small, and a Dutch provider may serve you better.
- You need enquiries within a month. SEO compounds over months. Paid search buys visibility immediately.
Does your SEO provider need to be in The Hague?
For the work itself, no. Technical SEO, content and site structure do not depend on where the person doing them sits. A local provider makes sense if you need Dutch-language content or meetings in person, and The Hague has good ones.
Outside that, our prices are the same in every city, from Eindhoven to Dublin. So apply the same test to everyone, us included: which language, how many hours, and whether BTW is included.
Common questions
How much does SEO cost in The Hague?
Dutch SEO prices run from about €500 a month with a freelancer to €1,500 to €3,500 with a small-business agency, usually excluding 21% BTW. The average Dutch SME spends €1,000 to €2,500 a month.
Do businesses in The Hague need an English website?
If they serve internationals, yes. The city hosts more than 200 international organisations and most foreign embassies, which support around 40,000 jobs.
Is a translation plugin enough?
No. Automatic translation does not create pages that rank. You need real English pages, correct language tags and an English-friendly Google Business Profile.
Do Dutch SEO prices include BTW?
Usually not. They are normally quoted excluding 21% BTW.
What does Volt Audit charge?
The checker is free. A full audit is about €255, €415 or €740 depending on site size (US$295, US$475 or US$850). Retainers are about €785, €1,305 or €2,175 a month (US$900, US$1,500 or US$2,500) with no minimum term. A WordPress build starts at about €1,480 (US$1,700). We invoice in US dollars.
Be the business internationals find
Find out how many people search in English for what you offer, and what is stopping them from finding you. Start with the full diagnosis from about €255.
No minimum term. Published pricing. Currency stated plainly.
Sources
Prices in the comparison table link to the page where they were published or reported. Other figures come from the sources below.
- Population, international organisations, embassies, 40,000 jobs and 11% of employment, immigrant background and international schools: Municipality of The Hague, The Hague in numbers.
- Dutch SEO prices, hourly rates and hours per tier: Searchlab, Dutch SEO cost guide.
- Dutch standard BTW rate of 21%: Business.gov.nl.
Links to other SEO providers are marked nofollow: we are citing their published figures, not endorsing them. Official sources are linked normally. Figures checked October 2026.