Websites That
Win Clients.
Real, scrollable website demos built for specific niches. Click any preview to explore the full homepage, every section, every CTA, every detail. This is the quality I bring to every project.
Four builds you can open and scroll
These four are complete homepages rather than ideas sketched on a card. Open any of them and you get the real thing: the hero, every service section, the pricing, the proof, the booking flow and the footer, exactly as a visitor would meet it on a phone at eleven at night.
They deliberately cover four different jobs a website has to do. A clinic that needs bookings and has to calm nervous patients. A product brand that has to sell online without a salesperson. A local service that has to quote work and prove it can be trusted in someone’s garden. A restaurant that has to fill tables and sell an atmosphere in about four seconds.
the Best Care.
BrightSmile Dental
Full-conversion dental homepage. Hero stats, 6 services, tech section, 3-tier membership pricing, patient reviews and emergency CTA.
GlossRitual Beauty
Premium at-home beauty brand. Real product photos, nail art gallery, how-it-works, reviews and high-converting CTA.
Into a Living Masterpiece.
GreenRoots Garden
Premium landscaping homepage. 6 services with pricing, before/after section, 4-step process and seasonal care CTA.
NOIR
Maison Noir
A dark, atmospheric fine dining concept. Seasonal menu, wine cellar, private dining room, Chef Table and reservation system.
You are looking at whole websites, not a wall of logos
Most portfolios show a grid of client logos and two screenshots each. A logo proves somebody paid an invoice. It does not prove the work was any good, and it gives you nothing you can actually judge.
Every site on this page is fully built and fully scrollable. Open one, read the copy, click the buttons, check how it behaves on your phone, look at how the pricing is laid out. Nothing here is a flat mockup and nothing is hidden behind a case study PDF you have to request.
Being straight with you: these are concepts, not client sites
The brands are invented. That is deliberate, and it is an advantage rather than a disclaimer.
Client work gets watered down. Sections get cut, prices get hidden, the bold headline gets replaced with something safer, and what ends up in a portfolio is the version that survived the committee. Because these are mine, every one is built exactly the way I think that industry should be sold, and I can show you the entire site rather than the two screens a client approved for public use.
You are judging the work, not my client list.
Six things worth checking, on my sites or anyone else’s
If you are comparing web designers, these are the things that separate a site that books work from a site that just looks nice. Use them on the demos below. Use them on the last quote you received, too.
A page for every service
One combined services page cannot rank for six different searches. Each demo gives every service its own page, which is the single most common thing missing from small business sites.
Prices on the page
Every concept here publishes something its competitors usually hide. Buyers filter on price whether you show it or not, so hiding it mostly filters out the people who would have said yes.
Proof above the fold
Reviews, years in business, licences, real numbers. Visible before anyone scrolls, because that is where the decision to keep reading gets made.
One obvious next step
Every screen should have a single clear action. Sites that offer four equal choices tend to get none of them taken.
Built to be found, not just seen
Heading structure, schema markup, internal links and speed are designed in from the first line rather than bolted on afterwards. A beautiful site nobody finds is an expensive business card.
Written for the buyer
Most small business copy talks about the company. The demos here talk about the problem the visitor arrived with, which is what actually converts.
Want the same checklist run against your current site? The free checker covers the technical half in about twenty seconds, and a full audit from $295 covers the rest.
Twenty-Two Industries. Twenty-Two Different Websites.
Each concept below is built for one specific trade or practice, with its own identity, its own structure and the sections that industry actually needs. None of them are recoloured templates, and every one publishes something competitors usually hide. They are grouped by sector, because a roofer and a dental practice are not solving the same problem.
Built for the trades
Roofing, HVAC, plumbing, electrical and the rest live or die on the map pack and on trust. Every concept here puts licences, warranties and honest pricing where a homeowner actually looks, and gives each service its own page instead of burying six trades on one.
Choose Who Fixes It.
Summit Ridge Roofing
Storm-claim banner, insurance-claim education, project gallery and a no-subcontractors trust section.
We Answer the Phone.
Northline Climate Control
Three-tier maintenance plan pricing, salaried-technician positioning and a two-hour arrival promise.
No Hourly Meter.
Copperline Plumbing & Drain
Published flat prices, 24/7 emergency bar and a four-step visit process built around trust.
Your Car Is Not.
Voltmark Electric
EV charger panel-capacity guidance, flat price table and named unsafe panel brands.
You Fall in Love.
Fieldhouse Renovation Co.
Published cost bands, what-drives-the-number breakdown and project cards with real budgets.
Keep Picturing.
Sage & Stone Landscapes
Design-build site with a page per service, real project photos and honest starting prices.
No Four-Hour Pitch.
Clearview Window & Door
90-day quote pledge, installed price table and a section naming the industry sales tactics.
Send Us a Photo First.
Sentry Pest Solutions
Eight-tile pest identification grid, three protection plans and honest kids-and-pets re-entry times.
the Payback Math.
Meridian Solar
Fully worked payback calculation, live incentives table and a when-not-to-buy-solar section.
Built for clinics and practices
Patients research long before they book, and price anxiety is the main reason they never do. Each of these publishes treatment costs up front and answers the nervous-patient questions most practice sites leave out entirely.
the Dread.
Rivermark Dental Studio
Nervous-patient section, $99 new-patient offer, published treatment costs and insurance list.
Rested.
Lumen Aesthetics Studio
Editorial luxury layout, per-unit pricing and a rare published section on treatment complications.
Not a Sale.
Alder & Vance
Surgeon credential card, honest recovery timelines and all-inclusive cost tables with financing.
Not Just Relief.
Keystone Spine & Posture
Condition-first pages, transparent care-plan pricing and insurance answered up front, built to turn searches into booked patients.
Calm For.
Marlowe Animal Hospital
Fear Free clinic site with clear service pages, transparent pricing and insurance answered up front.
Built for professional services
High-value purchases with slow, careful decisions behind them. These lead with credentials, fee transparency and the specific problem the client arrived with, rather than stock photography of handshakes.
an Attorney.
Halbrook & Vance
Six practice areas including what they refuse, flat-fee transparency and a proper legal disclaimer.
Within a Day.
Cardell Injury Law
Urgent red alert bar, a First 72 Hours advice section and a fully explained contingency fee.
and What You Keep.
Brightledger CPA & Advisory
Flat-fee firm site with a page per service, transparent pricing and a clear path from search to a booked consult.
Understand.
Ridgeline Wealth Advisors
Fee-only fiduciary site with fees stated up front, a page per service, and compliant trust signals.
Handled Right.
Anchor & Oak Real Estate
Boutique agent site with neighborhood pages, a home-valuation lead capture and a clear path from search to listing.
Built for commercial and specialist buyers
Different buyers, different rules. A facilities procurement lead, an office manager choosing IT and a driver with a warning light all need something a general business template cannot give them.
Priced Fair.
Ironline Auto Repair
Auto shop site with a page per service, trust signals up front, honest quotes and easy mobile booking.
Your Industry.
Northbridge IT
Six regulated verticals, cyber-insurance compliance, per-user pricing and a switching timeline.
Manager Recommends.
Meridian Facility Services
Facility-type cards, procurement and insurance documentation, and per-square-foot pricing.
Tell me your niche and I will build you a demo showing exactly what your site could look like, before you spend a single penny.
Getting a site like these
Every demo above was built the same way yours would be: mobile first, SEO ready from the first line, schema and heading structure baked in, Core Web Vitals engineered in rather than patched later, and Analytics and Search Console connected before launch.
A build starts at $1,700, one time. You own everything at the end of it, credentials and hosting included, and there is no agency lock-in. If your site is fine and the problem is that nobody finds it, an audit from $295 or a monthly retainer from $900 is usually the better spend, and I will tell you which one applies before you pay anything.
Are these real client websites?
No, and I would rather say so plainly. They are concepts I built, with invented brands. Real client work arrives with compromises attached, so a portfolio of it shows you what survived a committee rather than what I would actually recommend. These show the full argument, uncut.
Can I get one of these exact sites?
Yes, adapted to your business, your services, your area and your branding. Nothing gets handed over as a recoloured template. The structure that works for a dental practice is genuinely different from the one that works for a roofer, which is the whole reason there are twenty-six of these rather than one with twenty-six colour schemes.
How much does a website cost?
From $1,700 one time, depending on how many pages and services you need. That is the full price, published, and it is the same whether you are in Boston or Brisbane. No discovery call required to find out the number.
How long does it take?
Most single-location business sites take two to four weeks from the point I have your content and branding. The delay is almost always waiting on text and photos rather than the build itself.
Do I own the site when it is finished?
Completely. You get full ownership, all credentials, and the hosting in your own name. Plus thirty days of support after launch. If you decide to work with someone else afterwards, nothing is held hostage.
Do you do the SEO as well, or just the build?
Both, and that is largely the point. Most sites are designed first and optimised later by a different person, which is why so many attractive sites rank for nothing. Here the structure, headings, schema and internal linking are decided during the build. If you want ongoing work afterwards, retainers run $900 to $2,500 a month with no contract.
Can you work with my existing site instead of rebuilding?
Usually yes, and often that is the cheaper answer. Sometimes it is not: if the current site cannot convert or is built on something that fights back, a rebuild costs less than years of patching. The audit tells you which situation you are in, and I have no reason to push you toward the more expensive one.
Do you only work with the industries shown here?
No. These are the ones I have built concepts for so far. The approach is the same for any service business where customers search before they buy. If your trade is not here, the industries hub covers more, and asking is free.